Codes and Conventions

The genre of our trailer is going to be a horror. To achieve this, we are going hoping to include scenes with the Killer Clown what we have in mind, and include some violence and fake blood to make it look realistic. In our trailer, we would also like to include the black fade in between the scenes, and have a increase of past during the trailer as it goes on. This is a popular trend in horror trailers as it helps build tension in the trailer and gets the audience excited with fear. The props we would like to include are:
an axe -- the murder weapon
clown mask
fake blood
red balloons
a digital camera

By using the above, it should be apparent to the audience what the genre is.